Shopping for a heated towel rack? As with most things, it’s a case of “buyer beware”. You might think you’ve nabbed a bargain, but you’ll get the quality you pay for. Also, inferior materials and poor design could cost you in the long run. Fortunately, making sure you buy a luxe investment purchase instead of a lemon is just a case of knowing what to look out for.

Know your metal

As it turns out, not all steel is created equally. The kind you want to look out for is Grade 304 Stainless Steel, the type from which all Bathroom Butler heated towel racks are made. It’s incredibly rust-resistant and, being non-porous, no bacteria can stick to it. Also, all it requires is a quick wipe to achieve a gorgeous-looking gleam.

Many inferior heated towel racks use a lower grade quality of steel that’s prone to rust. They also have to be coated to recreate the natural shine of Grade 304 steel, so they’re easy to chip or scratch. Sadly, without chemical testing, it’s impossible to tell what grade you’re getting and some unscrupulous brands will lead you to believe you’re buying 304 Grade when you’re not.

Look out for heat control

Not all heated towel racks offer a built-in controller that allows you to adjust the heat setting. This is definitely something you’re going to want which is why all our Bathroom Butler models have them. It means you don’t have to install a separate switch at the wall and gives you the freedom of choice. Want your heated towel rack to work harder in winter? Of course! Would rather turn it down in the hotter months. For sure. This makes sense and allows you to save on electricity in the long run.

Polished Stainless Steel CUBIC 6 Bar 530mm Straight Heated Towel Rail with PTSelect Switch.

Dry element heating technology is best

Some heated towel racks, particularly those made in Europe, are fluid-filled. This is an older heating technology typical of towel racks that are very slow to heat up. At Bathroom Butler, we know you’ve got a need for speed so we use dry element heating technology (DET). It allows our towel racks to heat up within minutes so they use less electricity. Also, a lot less of the towel rack’s surface heats up, which is safer. However, because the temperature underneath the towels increases, they’ll dry a lot faster. We call this Direct Intelligent Heating (DIH). Our customer’s call it “convenient” and “clever”!

Have it both ways

What’s great about our Bathroom Butler heated towel racks is that they all have dual entry electrical connections. This means it doesn’t matter which side of the wall your electrical connection is located – you can simply flip our towel racks around to suit! Many competitor products only have a single entry electrical connection. This has resulted in endless stress for their customers who’ve waited forever for a heated towel rack to arrive, only to realise they’re unable to connect it.

Get the after sales care you deserve

Many heated towel racks are welded together so when something goes wrong you can’t open them up and repair them. Happily, this isn’t a concern when you purchase a Bathroom Butler heated towel rack. They’re assembled via a unique, “no welding”, patented construction method that makes them fully serviceable. Better yet, they come with a great peace-of-mind guarantee – 10 years on the product material, 5 years on the heating element and 1 year on the controller.

In short, if you buy an inferior heated towel rack, the experience could be costly and short-lived. With Bathroom Butler, you get a top-quality product that can save you money in the long run while enjoying all the luxury it offers for many years to come. When it comes to choosing a brand to enhance your bathroom, the winner is pretty clear.